Developing this ecosystem has not only resulted in a synergy between its subsidiaries but also has created strategic capabilities and sustainable competitive advantage for Digikala, which management believes will increase the Group’s competitiveness in the Iranian e-commerce sector.

Some of Digikala’s main services and subsidiaries are: general purpose online retail store (Digikala), online clothing store (Digistyle), books and digital content store (Fidibo), online supermarket (Digikala Fresh), e-payment business (Digipay), social network-based exchange platform (Komodaa), online and offline advertising, services related to content creation (Digikala Mag) and (Digikala Factory), marketplace platform (Marketplace), cloud services and digital innovation center (Digikala Next), advertising platform for buying and selling goods (Pindo) and intelligent logistics empowered by crowdsourcing solutions (Digi express).

Through the opening of new fulfillment centers, today, Digikala has one of the highest order processing capacities in the Middle East. These Fulfillment Centers have an aggregate area of more than 95,000 square meters, warehousing capacity of five million items and processing capacity of 750,000 goods per day. Also, tens of “distribution centers” and “seller hubs” in all of the country's provinces have made rapid delivery of goods and after-sales service to customers in remote locations a possibility.

Digikala has also created one of the largest e-commerce logistics and distribution infrastructures in the country. This fleet has the capacity to distribute up to 600,000 items per day throughout Iran.

From 1390 until today, Digikala has experienced a 106% sales CAGR.

Today, Digikala is a 8,000-member family, with one of the largest technology and software development teams in the country, and specialised teams in commerce, finance, legal, marketing, HR development, business development and operations. A group of the most talented and diligent youths of the country make up this family. Besides creating more than 8,000 direct job opportunities, more than 150,000 Iranian businesses are operating in the Marketplace, including producers, merchants, artists and artisans, and craftsmen. Hence, it is estimated that more than 300,000 indirect jobs have been created by Digikala in the country

In the first ten years of its operation, Digikala’s sales were only in the form of “online retail” sales. That is, all of the goods in Digikala’s website were first purchased by it from reputable suppliers and were priced and sold by Digikala itself.

From the beginning of 1396, Digikala introduced a new platform for directly connecting sellers, producers and suppliers to buyers. Through this platform, named Marketplace, producers and businesses connect to a market as vast as Iran. Buyers are also able to purchase their needs without intermediaries. In the Marketplace, sellers set the prices of the goods, and Digikala is not directly involved in price setting. However, there are tools used to incentivize sellers to price their goods fairly, and violations are stopped with supervisory tools. As an example, showing the lowest price offered at the top of the list of products results in competition between various suppliers of goods to offer fair prices. Also, buyers rating sellers and transparently displaying this rating to users is another supervisory tool in the Marketplace section, which results in the protection of buyers’ interests through transparency. The addition of the Marketplace has resulted in considerable growth and scalability of the business through rapid growth of product variety and creating a competitive environment between tens of thousands of offerors of goods.

Digikala’s vision for setting up the Marketplace platform is to connect 200,000 Iranian businesses to the region's 200 million-person market. Digikala’s services to these businesses are content creation for their products and services for marketing, payment, warehousing and order processing, packaging and delivery, after-sales services, and market information and insight.

Digikala’s development of Marketplace gave many Iranian sellers, producers, merchants and manufacturers access to a market as vast as Iran through a technology-based platform, without them having to worry about technical complications of online sales like content creation, warehousing, transfer and logistics, payment infrastructure, online payment, customer relations, and after-sales services.

Digikala; Towards becoming a national brand

Digikala Group has chosen the big and daring goal of reaching 40 million active customers [active customers is not defined] until the end of 1401. As a result, all objectives and priorities are defined toward this big goal. The ultimate goal of Digikala is becoming an admired national brand that considers supporting domestic businesses, brands and high-quality manufacturing as its most important duty; helps increase efficiency, entrepreneurship and transparency at the national and macroeconomic level; through developing knowledge, infrastructure and technology elevates the country's status in many technology areas; and at the end creates wealth and value for the country.

Mission

Digikala’s mission is to use technology to create a pleasing shopping experience for customers, empower Iranian businesses and help them transition to the digital economy to gain market share across Iran and the Middle East, and grow the professional competencies of the Company's personnel.

Vision

Digikala’s vision is to become the best ecommerce platform in the Middle East.

Brand values

Customer-centricity: Being customer-centered for Digikala does not only mean primacy of the customer or the cliche "the customer is always right". Instead, it means "being with the customer." Digikala is align with the customer, not confronting them, and not just thinking about the Company’s profit and loss. In designing and improving services, customer needs are a priority, and efforts are made to provide the best and most flawless buying and selling experience according to their needs and wants.

Transparency: In Digikala, everything is brought to customer’s attention as it is. They are provided with the information they need to have the best choices and experiences throughout the process.

Responsibility: All efforts are made to create a pleasant experience of online shopping for customers and sellers. Digikala accepts responsibility for its promises and tasks and implements this culture inside and outside the organization.

Agility: Speed is a crucial feature of e-commerce and the presumption of all services and processes. Digikala believes that this feature should be seen in all activities of an online business, from the form of service delivery to problem-solving methods. The customer's needs must be met in the blink of an eye. This agility lies as another dimension next to innovation, and highlights Digikala’s leadership; Instant monitoring of the changes in the technology world and examining the audience’s needs, researching and identifying the best solutions and processes in the fastest possible time and finally implementing them to improve customer service is one of Digikala’s values.

Innovation: New destinations require new routes. We create new paths by means of innovation, paths that did not exist before and are not copied from anyone. In other words, Digikala’s innovation is its own. This concept is evident in all services and processes.